Goal: Make it easy for Google and AI tools (ChatGPT, Gemini, Perplexity) to find, understand, and recommend your business.
This week (2 - 3 hours)
- Open your homepage on your phone. Can you see what you do, who you help, and how to contact you without hunting?
- Rewrite the first 3–5 sentences on the homepage so they answer: What do you do? Who is it for? Where? How do they reach you?
- Do the same on your main service page.
- Put phone, email, city, and hours in regular text (not only on a photo or PDF).
- Use one business name everywhere: website, Google profile, social, email signature.
This month
- Update your Google Business Profile (name, category, service area, photos, hours, services).
- Create a free Bing Webmaster Tools account and add your site.
- Add or refresh an About page: real name, city, years in business, short story.
- Add an FAQ with the 5 questions customers actually ask (price range, timeline, what is included, service area, how to start).
- Replace vague lines (“we’re the best”) with one real fact (years in business, typical turnaround, towns served, number of projects).
- Ask 3 happy customers for a Google review.
- Ask ChatGPT, Gemini, and Perplexity: “Best [your service] in [your city]” “What does (your business name) do?”
- Write down what they get wrong. Fix that page on your website.
Every 3 months
- Check phone number, address, staff names, and services still current.
- Remove or update old offers, prices, and photos.
- Make sure important facts are in text, not locked in images.
- Confirm the site is not blocking search/AI bots (ask your host or website plugin if unsure).
- Test the contact form on your phone.
- Ask AI the same questions again and compare answers.
Ideas to consider later
- Fancy “AI tools” or extra software
- Keyword stuffing
- Rewriting the whole site with ChatGPT
- Blocking bots “for security” without knowing what they do
Your pass / fail test
You are successful when a stranger (or an AI tool) can answer these from your site in under a minute:
- What do you sell or do?
- Who is it for?
- Where do you work?
- Why trust you?
- How do I contact you? If any answer is missing, update that page before you add new pages.
AIEO = AI Engine Optimization. Keep regular Google SEO too. This checklist is the extra layer so AI can recommend you.
