My market analysis report compares your website with four of your significant competitors using real time search results. You benefit because you see current online marketing success from queries across three devices: laptop, tablet, and phone In Google search engine.
“Search engine algorithm changes, competitor actions, and shifts in consumer behavior are some of the largest factors that SEO specialists encounter. Because of these variables, it can be challenging to isolate the effects of an SEO strategy.”
~ hawksem.com
HOW ANALYSIS IS PREPARED
On the laptop, I use SEO research to identify common search terms used in pay-per-click advertising related to your business. Trends contain certain words the search algorithms uses to pinpoint characteristics of services and products.
On a tablet, I used the same phrase as with the laptop.
When I preformed the analysis on a phone, I use many of the same search words as with a laptop and tablet. However, a search on the phone provides phrases that are commonly used and automatically typed in by Google search, which I also included. These are called “autocomplete” results.
Google developers say this about autocomplete, “Autocomplete is a feature within Google Search that makes it faster to complete searches that you start to type. Our automated systems generate predictions that help people save time by allowing them to quickly complete a search that is useful to them.”
This autocomplete feature is more granular. As an example, instead of typing “Commercial Electric Services,” the autocomplete may populate “Electrician For Commercial Updates,” and both phrases produce different search results.
UNDERSTANDING THE ANALYSIS RESULTS
What the data shows are three tables, one for each device, of organic search listings on the first page of search results (FPSR). This is an authentic measure of the depth of current SEO efforts.
Organic search results will always be the go-to metric that cannot become distorted with hype or advertising. They are based on website content and media associated with your business on the internet.
You always see a few organic listings that display the “top ten ____” but the majority of time, you have to be a paid member of those vendors to be listed in those results. Plus, when you look at those pages there they do not match the organic search results from a Google search.
“A high SEO value indicates that your website ranks well for targeted search queries, effectively capturing the attention of searchers and driving more organic search results.”
~ Clearscope.io
The image below shows a partial view on a typical analysis for a client.
BENEFITS OF THIS ANALYSIS
There are five quantifiable metrics, which benefit your online business, from this report.
- This is a snapshot of where you stand today: authentic SEO results - no hype. Results will vary over time depending on how you apply SEO technology to your website content and media.
- You see your strengths and weakness with this report. Search phrases determine how potential customers find your business without knowing your business name.
- You receive a clear picture of how your social media reflects your business. One example, Meta/FB pages are now back on Google radar. If you are successfully developing your social media, you will see your FB page as an organic result.
- You see how your Domain Authority (DA) compares to competitors. While competitors have a higher DA you have a strong presence in almost all of the search terms displayed. Your DA was X in January 2025, today it’s XX. The future will be determined by the level of SEO effort that is made.
- You gain deeper insight about your competition viewing their results compared to your website using the same measurement in the online marketing arena.
SUMMARY
The report is your SEO roadmap. It demonstrates what your online presence has become by the depth, or lack of, in organic search results.
This business intelligence, specific marketing analysis report is handcrafted.
When you set aside media hype, and look at the facts, you have concrete metrics on the most important real estate you own: your website.
Call today to discuss specifics about your website SEO targets and real results.
