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Website Performance: Tired Of Disappointing Results?

Four Elements That Determine the Quality Of Your Online Content

Understanding the four components of how to publish your website content will benefit your online marketing and your business reputation.

5 obejectives to reading this article that will benefit your online business website:

  1. How to publish content to improve your organic search results.
  2. The nature of publishing content, how to distinguish your content from the billions of other web pages published.
  3. Know the elements of key publishing components for your business.
  4. A recognition of the best tools to analyze what is happening on your website and your next, best steps.
  5. How to improve and protect the privacy of your website visitors.

Like it or not, your business website is a content publisher. Why? Content is how the algorithms of search engine determine the ranking of your organic search results. In other words, to improve your organic search results you must continue to deliver (publish) superior content.

Ask us how to improve content marketing with your website.

WHAT CONTENT TO PUBLISH

The three elements of the media to publish are documents, pictures, and videos, keeping in mind there are nuances of each of those. For example, how you format your web pages, the verbiage that makes the article that displays on a single web page, will definitely make a positive or negative impact on your search engine algorithm score. The scope of this article is not to cover all those nuances.

But, we alert you to a very essential and important nuance which applies to a new website or an existing website - page loading speed.

If you have an existing website, you want to make sure you compress all your images - on every web page - the smallest possible size. This will help you increase the speed of your web page loading in a website visitor's browser.

If you are building a new website, you can easily just get into the habit of compressing each and every image you place on a web page.

There are plenty of worthwhile compression tools out there. You can search the Apple store or Google Play for an image compression tool that works for you.

Ask us how to improve your SEO strategy.

WHEN TO PUBLISH

Two essential measuring standards for any content you publish: relevance and frequency.

Relevancy is the relationship between your SEO (Search Engine Optimization) strategy for your website and how the content you are adding will compliment or contribute to that strategy.

Hopefully, you have researched your key words and key phrases, meaning you have a plan for the words prospective buyers will use in search engines to find you.

How does your new content contribute to that plan? For example, are you adding am image and using the ALT TAG with the image? Does that tag use on of your researched SEO phrases in a conversational manner?

Frequency is the other standard. It has no complex meaning. Simply put, the more superior content you publish on a continual basis will equate to the depth of your organic search results and also how far ahead of your competition you are in organic search displays.

The significant contribution of content is that it can make a inbound link to your website from a quality source.

For example, when you make a post on social media and lace a link to your website in that post, that is one inbound link to your website. That type of quality inbound links builds reputation for your website in algorithms when done correctly.

Ask us how to improve content marketing with your website.

HOW TO PUBLISH

There are loads of website and also platforms available for you to use to distribute your content.

A couple of guidelines for publishing content are…
- In a post, when possible, use text that relates to your SEO plan, places a link to your web page matching the content in the posting, and use an image that has a file name related to your SEO plan.
- Place your post in platforms that reputable. For example, Facebook , Twitter, Paler, Pocket, and there are many others.
- Consider using an RSS feed to syndicate your wisdom. For example, a category of content you offer. Let’s say you have articles on cooking elegant vegetable dishes. Each article you write can be an item in your RSS feed.

For optimum results publish often (frequency) with fresh (relevant) media - pictures, articles, videos.

Ask us how to improve your SEO strategy.

WHAT ARE THE PUBLISHING RESULTS?

Two pieces of understanding what is taking place with your website visitors are the analytics and GDPR.

Analytics is easy. Everyone knows Google Analytic is free and a comprehensive tool to provide insights and details about the behaviors of each and every website visitor.

But as more and more people use a VPN, Virtual Private Network, it becomes harder to drill down into the exactas details of individuals visiting your website.

To guard and protect people using the internet, privacy laws are being studied and put into place. In the USA there are not privacy laws that exist today for protecting the privacy of individuals using the internet.

Conversely, In Europe, there is the General Data Protection Regulation (GDPR); a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. The GDPR is comprehensive and also addresses the transfer of personal data outside the EU and EEA areas. The GDPR is by far the regulation offering complete protection of natural persons with regard to the processing of personal data and on the free movement of such data.

It’s a good idea to begin thinking in terms of the GDPR since a recent privacy ruling where they said major technology companies in USA (Google, Bing, and so forth) had an INSUFFICIENT privacy shield on all of their servers. In other words, most American tech companies have already failed, and continue to fail the GDPR revisions, putting them at risk of more significant fines/penalties.

Using an analytics service outside the USA, such as Matomo Analytics, is a good first step to reducing your exposure to privacy violations. And, of course, removing Google Analytics from your website.

Absolutely, every website design must have some code to capture the movements of website visitors as they browse website content. But the days are over, I think, of being able to drill down to a geographical community location in order to profile internet users and then sell/harvest that data to companies or governments.

It’s viable and easy to use a company as Matomo, who is based in Germany along with its' servers, to collect detailed website visitor data while also protecting their visitor privacy.

You need that data to fine tune your sales funnel, to better identify the characteristics of your target audience. Yes, you also need that data to fine tune your website content to see what is working and what is not working.

Ask us how to improve content marketing with your website.

SUMMARY

As website owners, are first priority is always to build organic search listings in the results of Google and Bing. Once you accomplish that with a website design that is modernized and engaging, then you have must place that on a web server which is built correctly and offering you the best features for your online business.

The three types of media are pretty much all there is for all of us with a website. Publish your content as often as you can when it contributes to your SEO plan. Distribute that content with social media and all the platforms out there, as long as, you can make quality inbound links to your website. Use your analytics, while protecting an individual's right to privacy, to fine tune your content with improved landing pages, as well as, your calls to action (CTA). The next article will be covering how to motivate, aka convert, your website visitors to become a subscriber or buyer of your products.

~ Steu Mann

Ask us how to improve your SEO strategy.

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