Website Owners Guide: What Is Website Anatomy?

Four Elements Of Website Anatomy You Must Know

This learning objective of this article is to clearly define four requirements of website anatomy every website owner must know.

The four elements of every website include the following:
1. Domain Registrar
2. Domain Name
3. Website Hosting Company
4. Website Services

Those four elements are what you want done correctly; they make the foundation of your online business.

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There are dozens and dozens of these services available.

To name a couple are Google Domains, Blue Host, Green Geeks, Host Gator, and so many more. The qualification of being a domain registrar requires being authorized and registered with the ICANN.

The Internet Corporation for Assigned Names and Numbers (ICANN) is an American owned entity and nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces and numerical spaces of the Internet, ensuring the network's stable and secure operation.

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Your domain name, for example on this site the domain is ezweb.company, is owned by you when you pay the domain registration fee to the domain registrar. 
 The domain regisration fee is not much. Google domains charges $12 a year. You will pay more for specialty domains names.

Once you pay your registration fee for your domain you own it. No one can take it away from you. Your domain is similar to your street address of your home. The website you build is the house at that address.

You can move your domain from one domain registrar to another by transferring it. There is no cost associated with transferring your domain.

Your website is displayed to the internet using a website hosting company that connects to your domain using “nameservers”.

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This type of business has many variations and features.

To get started, when you begin service with a website hosting company, they will provide you with at least two “nameservers”.

In technical terms, “nameservers” are part of a large database called the Domain Name System (DNS), which acts like a directory for devices and the IP addresses attached to them. What nameservers do is use this information to translate domain names into numerical IP addresses – the language our computers understand.

The “nameservers” provided by your website hsoting service are placed in the DNS settings of your domain - at your domain registrar - to link your domain to your website hosting company.

Your account at the website hosting company contains all your files and media that display your website to the world. This is the physical location of your website. It also provides your email accounts and, depending on your hosting plan, will store your email that your email accounts contain. If you forward all your email to an email account at gmail or yahoo, you probably don't need email storage at your website host.

Ideally, the files and media that create your website can be transferred from any website host to another website host without disrupting the functions of website performance. That is the perfect situation.

In todays world it gets a but tricky when you have platforms such as square space and shopify and wix that provide you with a domain and a place to create your website. Some questions arise that you need to be clear about at those platform sites. Three very important questions are as follows:

  1. Who owns the domain?
  2. Do you own the content?
  3. Will the content create on that website preform or even display on another website hosting service?

FTP (File Transfer Protocol) is the common method to transfer website files and media from your laptop computer to your account at the website hosting company. There are a couple of excellent and free FTP programs that work on MAC and PC, one is Filezilla.

You pay a fee to the website hosting company to host your website. That fee is based on the level of services provided. Today, most companies advertise a low fee, but in reality that low fee is only available when you pay in advance for a few years of service.

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Website services can range from creating your website content , maintaining your website content, along with advanced functions like developing apps using database processes to automate your website functions.

At a minimum, these services include keeping your site current with website design techniques, SEO techniques, along with producing different types of marketing that boosts your website traffic and/or your organic listings displayed in google search results.

The never ending goal of website content/media is to convert your website visitors into taking a specific action while on your webpage(s). That action/conversion can mean they become a viewer of your video(s), a subscriber, or a buyer of your products

Website Design/Maintenance
Everything about your website - including the content, the way it looks, and the way it works, also known as content marketing - is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.

Refreshing your website means a new look and feel to your website. Specifically, your web pages are rebuilt with media, verbiage, CSS styles, and navigation which is more current website technology and architecture to satisfy newer design specs of Google search parameters.

Content Creation
Publishing written content, photos, and/or videos are examples of services provided to create content and publish it into your website and social media channels.

Content Marketing
There are two types of links that make the internet what it is: inbound links and outbound links.

Inbound links are from another website linking to your website. Outbound links are links on your site linking to another website.

Another function of website services is expanding your reach with increasing inbound links from superior websites. These are not paid links, where you pay another website to link to your website.

A quality inbound link is where you place your website page in the content of another website or platform. For example, when you post a video on YouTube or make a social media post and include the link to your website.

SEO (Search Engine Optimization) is a natural factor in content marketing. Every website should have a plan of SEO objectives and then publish content to fortify that plan. This includes the content used in inbound link strategy. Remember, a text link a photo, or a video can each be a valuable inbound link to your website.

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