Gearing your content to produce SEO (Search Engine Results) on a national basis requires a distinct effort.
The ultimate goal is producing more organic listings on your website, on the first page of search results.
You want to make sure you have specific phrases that you are targeting in your SEO.
Those phrases will connect you with your target audience, the people who are interested in purchasing your services/products.
Those two items are the same as a local SEO effort.
Your location becomes not so important in national campaign which is why national success is a steeper hill to climb.
Be sure to adjust the four main components in your content as described below.
- The title on the page, a [h1] tag, matches the browser title on the page.
- The text you used for the description tag is on top half go the page.
- You have inserted the Schema tag that is appropriate to this page.
- Images being used on the page contain a “Alt Text” tag that uses a SEO phrase you are targeting.
These are the starting steps in national SEO campaigns, be patient with your results.
Building SEO content is a key component to every content marketing strategy.