Gearing your content to produce SEO (Search Engine Results) on a local basis requires a different effort than producing national SEO results.
But the ultimate goal remains the same; producing more organic listings on your website, on the first page of search results.
Be sure to use your address. If all you have is a Post Office Box then don’t use that. Google only wants to see street addresses. But you can, that is correct, you can still achieve excellent results without using a street address.
You can see in the images below that there are two results to have in local SEO campaigns.
One result is being listed on the map, which you see at the top of the page.
The other result is being listed in the page content as an organic display listing.
Each image below shows both of those results for Elite Drain Cleaning, LLC.
Be sure to adjust the four main components in your content as described below.
- The title on the page, a [h1] tag, matches the browser title on the page.
- The text you used for the description tag is on top half go the page.
- You have inserted the Schema tag that uses your businss location address. It will also help to place that address in the footer of your page.
- Images being used on the page contain a “Alt Text” tag that uses a SEO phrase you are targeting.
These are the starting steps in loca SEO campaigns.
Building SEO content is a key component to every content marketing strategy.