Four main content principals to help design a successful will include automating business marketing, video marketing, and local SEO campaigns or national SEO campaigns depending on your target audeince.
It does not matter what products you are selling in your website, those four themes will help you build quality website content.
In this type of website content design you are building content that has a general interest today and will also carry interenst over the long term.
Everyone knows that quality content is the number one rule, and right behind that is using text links in your content to connect your SEO targets.
In this five pages I have demonstrated how to build a content theme based on the target audience I want to reach. You can do the same approach with your content.
The first step is knowing what your SEO phrases are that you want to use. Perhaps you research those in Ads or at your competitor sites.
What images are you going to use to make your videos?
Until you get accustomed to being in front of a video camera, even on your phone, you can use text to make your points.
What are the benefits that potential customers want to know about your products or services?
How can you provide educational material to potential customers.
When is your product or service the most useful to a customer?
Where can they find your product or service?
How easy are you making it to contact you or your business?
Your answers to those questions will help guide you to creating a path or funnel that potential customers will travel as they become engaged in your content.
The step after achieving organic results in search engines, is successfully converting your website visitors into a subscriber or a buyer of your service.
What type of action are you requesting a website visitor do, in order to convert them self.
Are they going to push a button, click a text link, press a video play button?
In this article we have touched on create a four theme content strategy. As you build that with engaging content, you want to include opportunities for the website visitor to take action and convert them self.
Website content with themes is a key component to every content marketing strategy.