Website Administration

• Overview

• Operations

• Design

• Performance

• 5 Qualities

• Summary

  STEU

 Overview

September,  2024

Website administration is a process that creates and sustains your business reputation with your target audience. The internet provides the real estate to place your online showcase as your specific hub [website], which you own, and your social media channels are the distribution segment of your content to influence and educate. 

Yes, there will always be a few negatives out there about you but the goal is publishing a content stream that will outweigh the negatives. Or, another way to look at this administration process is that you are influencing the internet about your business.

 Operations

There is a security segment to this which means Implementing processes to guard and protect your data. This is accomplished with regular updates, secure hosting, SSL certificates, and conducting security scans, along with making sure regular backups are done of your website and related data.

When you have a membership function on your website you want to make sure the backups are frequent. To avoid hackers you can closely monitor your membership process using email.

On the techie side you want to be monitoring your server performance and addressing issues as they come up, including having a plan to publish maintenance pages if there is an extended server outage.

 Design Of Website Mechanics

With your website design definite measurements exists which the administrator needs keep in constant view.

One is keeping pace with current search technology, which is usually published by Google. This means the page design and layout, sometimes the website architecture, will require adjustments to maximize the SEO plan you have.

Two is taking the lead on SEO planning. An SEO plan is not etched in concrete. The results, aka website visitor conversion rates, need to be reviewed using analytics. When is the last time you checked your website visitor flow?

One segment of that flow is taking into consideration what your competition is doing with their content to attract and engage visitors - your potential new customers.

Thirdly, perhaps the easiest automation to manage, is collection of customer testimonials. This process needs to be reviewed periodically, especially if no responses are being received from your testimonial requests.

The next one is regularly updating and maintaining website content to keep it relevant and engaging.

The key goal to every website design project is enhancing the reputation of product and services.

 Performance and Compliance

In todays world the performance relates to SEO metrics.

The page load speeds must be quick, as quick as possible, and we are talking seconds not minutes in page loading.

The administration has plenty of free tools out there from independent vendors to do performance auditing. Since there are my competition, I won’t going into detail on them but you are always welcome to use me for this auditing process, which I will do for free.

Website visitor privacy is a concern around the work today. Check with your state regulations to be sure that your website is in compliance. At this time, there are no federal regulations on internet privacy. This is a very good site to stay current with online privacy laws.

 5 Characteristics

These are my top five characteristics of a website administrator.

Problem Solving
Ability to do critical thinking on website technology and propose resolutions to mechanics, design, and SEO issues.

Technical Proficiency
Understands web technology including HTML, PHP, CSS, system plugins, software tools, platform issues, and open source tools. Also needs working knowledge in domain registration, website and email hosting configuration, email administration, plus resolving hosting issues.

Attention To Detail
Proficient at creating and sustaining a superior user experience with attractive and user-friendly website design and layout that is responsive.

Communication
A superior administrator know collaborating is required various stakeholders, including developers, marketers, and clients. The skill of being able to convey technical information clearly to business owners and staff is essential.

Project Management
Successful managing multiple projects simultaneously is required. A good website administrator should prioritize tasks effectively, ensuring that all projects are completed within acceptable time frames.

 Summary

My intention is that you learned something to benefit your business website operations and online marketing knowledge with this article. If this content was not helpful to you, send me an email and tell me.

Steu Mann