Logo

Video Marketing: 3 Significant Benefits To Your Business

Your business will see three significant benefits from installing a persistent practice of video marketing. Yes, you will gain more exposure for your business, that is a no brainer.

More importantly you are using a proven method to sustain your website, your business reputation, over the long haul. 85% of businesses use video as a marketing tool. This was 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016.

The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%).

Is your video marketing strategy dialed in?

OVERVIEW

There are several platforms (YouTube, Facebook, Social Media channels, Vimeo) to host your video content. Since we advocate owning your media, we suggest that you place your videos on more than one platform.

Keep in mind that you can also host your video on your own website and then share the link to that in your social media. That is an ideal solution.

While YouTube is the second largest search engine, it is also stated in 2020, in its’ blog, that it continues to move forward to be a desired platform for arts and entertainment videos. Makes me wonder what will happen to the business videos there.

Would you like some fresh ideas on your video marketing strategy ?

1. PERMENANT MEDIA

People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years.

The whole concept of a website is longevity. Your content, your web pages, builds the organic links that appear in search engine results. If you don’t see those results, on the first page of search result, it simply means your content quality if missing organization and lacks a cohesive approach to reach your target audience - aka SEO: Search Engine Optimization.

Like it or not, your website content is always presenting your case to the gods of AI that run Google search. As a business owner, you want the most bang from your busk, which brings us to video marketing.

Video marketing is easy to share in a tweet or LinkedIn post. Your video content is up 7/24 so people can view your info at their leisure.

In the image below, which is from an existing client, you can see the reach of the videos.

Impressions: how many times a video for this channel was displayed on a YouTube page.

Impressions Click Through Rate: the number of times a viewer clicked the video to watch it from the impressions.

Views: number times a video was viewed.

Let's discuss some ideas on your video marketing strategy.

2. INBOUND LINKS

86% of people would like to see more video from brands in 2020. Out of these, 36% say they’d most like to see more educational/explainer video style/content, with 14% wanting to see more product demos.

There are two types of link that are present in all website content around the globe: inbound links and outbound links. Those two links are a vital segment of your online marketing strategy.

An inbound link is a link from another website to your website. Video marketing is the perfect inbound link. All the other websites you share your video link, most likely, have higher websites traffic for you and therefore a more validated business reputation according to search engine algorithms.

The key to what I just said is that the video is hosted on your website. You can still place your video in YouTube or Vimeo and share that link in your social media postings. But, you can also place the video on your website and share that link. Make sense? Many website owners are out to first establish a presence in YouTube since its a gigantic marketplace, but don’t forget your own website too. When you start hosting videos on your own website, make sure you check with your website hosting service to verify you have unlimited bandwidth.

Once you have that video link, you want to share it far woad wide. Every place you put that link is an inbound link to your website.

This is the rub, if you just share the YouTube link to your video, you are relying on YouTube to be your invisible business partner. When you post the video on your own website and share that link, you are not taking on any invisible business partners.

3. LONGEVITY OF EXPANDED REACH

The average success rate of video marketers, across all platforms, is incredibly high. On average, where marketers use video channels, 79% of them report success – although this number differs across platforms.

Most business folks don’t understand the value of video marketing. Even after the increased results of people viewing their results and the new potential customers contact them, most business owners scratch their heads in amazement. But, the bottom line is, even if you don’t think it is true - video marketing works and is a viable outreach strategy that is here to stay.

People are twice as likely to share video content with their friends than any other type of content.

The best type of video to start with is a simple time lapse process. Take before and after photos and turn those into a video. Add some music and be sure to put in a beginning slide to intro the video. Plus, be sure to put an ending slide with your email, phone, and website. If you are a service contractor, be sure to add your contractor license info on your ending slide.

Every client that I have done video marketing with always disbelieve me when we get started. And, everyone has seen increased website traffic since starting a video marketing campaign.

TIP: Be sure to place a link to your website in the text of each video on YouTube and/or Vimeo. This gives the viewer and easy way to get right to your website and is a proven marketing technique. Best practice is using the raw link and not a “short” link.

Let's discuss some ideas on your video marketing strategy.

SUMMARY

Video marketing is an essential segment in the success of an online business today. This is a study we completed on cost of video marketing.

Figure out your marketing budget and spend what you can afford. Just get started with it. The longer you wait, the longer it will be before you see momentum in your marketing results.

There is an annual report on the state of video marketing, Wyzowl’s State of Video Marketing Survey, is you have time to read it you will learn better marketing techniques. That report has provided the statistics in this article.

~ Steu Mann

Loading...