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5 Website Technology Tools From Google

As a website owner, its prudent to take advantage of the leading edge of technology. Google is the leader, of not the redefining agent, in this ever evolving landscape of website technology. It make sense to use their tools and methods since that will lead to improving your organic search ranking(s).

There are five learning objectives in this article to build your website owner skills using Google website technology tools.

  • How to verify your website in Google.
  • How to us a tool that dissects how usable your website by mobile devices.
  • Tips to making sure search engine s can find your logo.
  • Learning the benefits of using structured data - rich data snippets
  • How to check your rich data snippet and/or a web page containing a snippet.

TOOL: GOOGLE SEARCH CONSOLE

Perform a search on google search console. This is a suite of tools and information resources provides by Google developers and it’s all about website technology.

VERIFY YOUR WEBSITE

Use your gmail credentials to login. First step is to verify your website in the console. Many go you might say that is not necessary. But, any time I have a free opportunity to index my site in the mother lode of AI where 90% of searches take place every day - I will seize it.

The tool is here: https://search.google.com/search-console/welcome. Enter your domain and the next screen will display giving you a code to paste in the DNS settings section of your website when, in your website cPanel, go to the Domains section and then “zone editor” settings.

Click “Add New Record” button.
Name: yourdomain.com
TTL: leave at default setting
Type: TXT
Record : paste the code you copied on the Google Search console this space.

When completed filling out the four fields above, click “Add Record” button. Return to the browser window showing Google Search Console, click the “verify” button to connect the mother lode with that code you just saved in your website DNS settings.

Let's discuss how to optimize your structured data project.

Click “Add New Record” button.
Name: yourdomain.com
TTL: leave at default setting
Type: TXT
Record : paste the code you copied on the Google Search console this space.

When completed filling out the four fields above, click “Add Record” button. Return to the browser window showing Google Search Console, click the “verify” button to connect the mother lode with that code you just saved in your website DNS settings.

Let's discuss how to optimize your structured data project to improve your website performance.

MOBILITY USAGE

This section is designed to help you identify and resolve issues that contribute to non-functional content on your website when viewed on a mobile device.

Honestly, I have not found this section very useful, but other website owners may have a more beneficial experience.

The only three measurements I have seen are clickable items to close together, text too small to read, content wider than the screen. The only error I have had to fix is the items to close together. I edited that content with a very minor adjustment, but it passed muster. That kinda issue is why I am not finding this section very useful.

Our expertise will reduce your learning curve in your website design project for mobile devices.

LOGO

Make sure you have your logo in one specific location and link to that location in your web pages. This is called warehousing an image. Instead of embedding it in your page, create a file location for it. The logo file is in your website server location - on your website host. For example, in the file location below, there is a directory called “storage” on my website host. In that folder, I have a file named logo.png. On my web pages this is the warehouse file that displays my logo.

https://ezweb.company/storage/logo.png.

PRODUCT

I thought it would be a good idea to display a data snippet for a product in this article. Most websites sell products. Basically, you could copy this snippet into a text editor and replace the existing information with your product info.

Remember, to place your snippet in the HEAD section of the page, not the BODY section.

You can click on the image below to see the snipppet in a text file.

The items are fairly self explanatory. For example, the item of “price” is cost to buy a book. The url item should be the page on your website where the snippet is located.

If you don’t have a sku or mpn “item” for your product, I suggest just making one up since they are only used for your internal reporting.

There has been a tool to check the code of your data snippet this location https://search.google.com/structured-data/testing-tool but it is being replaced by the tool to check rich data snippets, which is located at the end of this article.

There is one benefit to using structured data, aka data snippets and/or rich data snippets, and that is best SEO - Search Engine Optimization. The goal of every website is improving your organic search results and this data will improve your SEO results. I have seen this over and over again with my client websites compared to their competitors.

UNPARSABLE STRUCTURED DATA

Structured data was created by Google to speed up and better define website content. You benefit, when you apply this data to your content, with better rankings in search engine results. As a website owner, it's always about improving organic search results. This type of data is easily coded using in-page markup on the page there the information is located.

To avoid confusion, the term structured data was the starting point, then came data snippet, and the lates version is rich data snippet. Basically structured data or a data snippet is a title, description, and meta tag. With the rich data snippet, as seen in the example product snippet example above, the rich snippet provides more information to display.

Have I said this already? If you are not currently using structured data snippets, you will see a big increase in your search result displays after installing it - as long as you installed them correctly.

Here are some important do’s and don’ts.

  • Don’t create blank or empty pages just to hold structured data.
  • Don’t mark use content in your structured data if the web page viewer cannot see it. The data has to viewable in the actual web page. For example, the description in the data should be visible on the web page.
  • Not a good idea to mislead readers or impersonate other people or organizations.
  • Specify all required properties for your data snippet type. Items that are missing required properties in the snippet are not eligible for rich results.

CHECK YOUR RICH DATA SNIPPET

Wondering if you have done it correctly? Check out this handy tool from Google: rich snippet checker. On that tool you can check a URL of a snippet you have made.

SUMMARY

We covered the basics of structured data in this article, including the current version called rich data snippets. Hopefully, you are able to use the warehousing image technique to your image files. The tools in Google Search Console will help and there are many more than we covered in this article. You now have an example product rich snippet to use, after you modify it with your products. Plus, you have a tool to check your web page and/or your data snippet.

If you have any questions, let me know.
~ Steu Mann