Website Owners: Guide To Website Management

What is Website Hosting?

Two essential segmants to every website include website hosting and website services.

Tin this article you will learn the distincitions of website hosting and the charcateristics of website services.

Web hosting is a necessity for any website — it is the physical location of your website on the Internet, an online storage center (web server) that houses the information, images, video, and other content that comprises your website.

Web hosting service providers maintain the server where the data associated with your website resides, and also manage the technology that makes your website connect to the Internet.

Website hosting is typically measured in the amount of disk space you're allotted on the server and the amount of data transfer or "bandwidth" you need for accessing the server. For example, if you have a lot of customer interaction at your website, such as files to download, you will access the server frequently and you'll need more

Web hosting transfer space than someone who simply puts readable text on their website. The more "items" or "content" you have on your site (i.e., photos, maps, PDF files, etc.), the more disk space you'll need for website hosting.

Website hosting includes email accounts, SSL certificates, databases, and all other media that produces your website. The metrics for a website hosting account that provide a specific amount of storage space or file count. That storage can be constrained by bandwidth limits which are an amount of data traffic within a specific time frame.

Uploading a fresh set of files in your website helps to boost your website SEO (search engine optimization).

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What Are Website Services?

Website services, also known as web development, include keeping your site current with website design techniques, SEO techniques, along with producing different types of marketing that boosts your website traffic and/or your organic listings displayed in google search results.

Website services are the creating, maintaining, and marketing of your website content/media. The never ending goal of website content/media is to convert your website visitors into taking a specific action while on your webpage(s). That action/conversion can mean they become a viewer of your video(s), a subscriber, or a buyer of your products

Website Design
Everything about your website - including the content, the way it looks, and the way it works, also known as content marketing - is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.

Refreshing your website means a new look and feel to your website. Specifically, your web pages are rebuilt with media, verbiage, CSS styles, and navigation which is more current website technology and architecture to satisfy newer design specs of Google search parameters.

Content Marketing
This is a marketing strategy used to design website content that engages your website visitor. For years, it has been used by many large companies that include P&G, Microsoft, Cisco Systems, and John Deere. Content marketing techniques will work on any website which his why small businesses, home based businesses, also use it in online marketing. RESOURCE: annual research on content marketing: https://contentmarketinginstitute.com/research/

Inbound/Outbound Marketing
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing. Video marketing and social media marketing are examples of inbound marketing techniques.

Video Marketing
Creating and publishing unique video content and posting videos, using SEO, on website, YouTube, and Vimeo.

Social Media Marketing
Publish unique content on Facebook and/or media accounts that is specific to client products and services.

Analytics Reporting
Receive reports on website traffic based on time periods, pages, and/or other variables from Google Analytics or Matomo Analytics.
31% use a social media profile instead
25% lack of technical skills
23% think its not necessary
23% lack the time or money to procure a websiteSource: 2017 Clutch Small Business Survey