Measuring Website Success

This section has evidence based methods for reviewing the success of your website efforts to determine how well you are integrating online marketing methods into your content.

The first step, of course, is creating quality content. By creating valuable content, your outreach appeals to a much broader percentage of the market, easily more than half and often as much as 80% of your market will find the content you create worthy of a visit, or a sharing with the friends and family network.

Measurement Metrics
Understanding visit traffic metrics will give you the insight means you are performing an educated marketing strategy. If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these 10 marketing metrics.

Traffic And Lead Generation
If you’re currently driving traffic to your website through SEO, social media marketing, or some other means, you need to make sure your users are sticking around long enough to take action. After all, traffic and conversion are co-dependent; without one, the other doesn’t matter at all.

Social Media Marketing
Social media marketing is the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,this form of marketing results in earned media rather than paid media. Wikipedia

Local or National Business
This information covers how to search from any geographic location, as well as, how to establish a local business listing or a national business listing (organic result) with your online marketing efforts.

Improve Visitor Traffic
This article covers five content strategies to improve your visitor traffic. This will not happen overnight, good SEO never does. But, with your patience, it will work and your organic search results will be long lasting.