Local SEO Or National Business SEO

The first question to ask yourself, “Do I want to be found locally or nationally when someone searches in Google?”

This information covers how to search from any geographic location, as well as, how to establish a local business listing or a national business listing (organic result) with your online marketing efforts.

Here are simple instructions, using FireFox or Chrome, to search from any geographic location. For example, you live in San Diego but want to see what someone in New York city will see when they are using your keyword search in Google.

Search From Any Geographic Location

Firefox browser

#1 https://www.google.com
#2 Do a search at Google and while looking at the search results click the “Search Tools” under the search term.

Chrome Broswer

#1 https://www.google.com
#2 Do a search at Google and while looking at the search results click the “Search Tools” under the search term.

change search location

The screen above is displayed. In the empty filed type in the city and state you want to search from. Click the SET button. Any searches will be done from that new location until you change it.

Chrome Browser

#1 Login to your google (gmail) account.
#2 Go to https://www.google.com/preferences and choose “Location” on left hand side menu.

Then type in the location you want to search from and click the SAVE button.

Other Methods To Change Search Results

You can also add the location to the phrase you are searching on. For example, “books on widgets in New York.” Don’t need to use the quotation marks though.

One other way to modify searches in Google is to change the search settings at the account level. When you are logged into your gmail account, click the gear icon under you profile image on right side of screen. This provides a drop down box where you can change your location.

Secure A Local Business Listing

The core work of any local search marketing campaign is the creation of local business listings. A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.

It is easy and free to visit Google Local Business Listings and/or Bing Local Business Listings and submit a free listing for your services and products.

The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.

It also helps immensely if you put your local address on your web pages. The footer is a good place to have this where it’s visible but not too noisy.

The local listings are part of the search engine directory and not an organic search result.

Secure A National Business Listing

To show up on a national basis, meaning your web site is an organic result listing that is found from any geographic location I suggest the following.

1. Forgo getting a local business listing
2. Don’t list your business address on each of your web pages.

When researching your targeted key words/phrases use one(s) with the broadest geographic coverage.