Being successful with your digital marketing relies on your understanding the necessary components of a online marketing strategy.
According to the Stanford Persuasive Technology Lab, almost half of the online consumers they interviewed stated a website’s design is the number one criterion for discerning the credibility of the company.
In other words, the foundation of your online success is based on a professional web site. Your website design instantly creates a good reputation of your business, or a bad reputation for your business - there is no gray area in this fact.
This can be accomplished over time, not over night, by authentication of your website (in the eyes of Google). There are man steps to accomplish authentication. Here are two easy steps: 1) include publishing several web pages containing 1,500 words or more, and 2) publish multiple videos linked back to your site/blog using phrases relevant to your content.
"Channels where consumers saw the product before purchasing: 30% online store, 15% online ad, 15% online review."
~ KPMG 2017