#1 Text messaging users send or receive an average of 35 messages per day.
(Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message?
#2 By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research ) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online.
#3 20% of Facebook users have purchased something because of ads or comments they saw there.
(Source: Ipsos ) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business.
#4 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet.
(Source: Pew Internet ) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented. Optimize your digital marketing for all of the screens and devices used by your target audience.
#5 About 1 in 3 bloggers are moms.
(Source: Nielsen ) When looking for blogging expertise, look no further than the mommy bloggers. Everyone has influence and expertise you can learn from .
#7 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research ) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices.
#8 The click-through rate on triggered messages is 119% higher than “Business as Usual” messages.
(Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation.
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