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Is SEO Necessary In A Website

The Ongoing Quest

It's All About What You Know

What Websites Receive Organic Search Results

What Viewers Want To See

What Contributes To Producing Organic Search Results

Search Engine Watch is reporting that high-quality content and link building, reciprocal link sharing and/or inbound marketing links, are the two most important signals used by Google to rank your website for search.

Again, professional businesses and business serious about staying in business will spend the time and money to build that content. Many smaller businesses will use social media, such as Facebook, for their website page.

Several strategies contribute to higher organic rankings.

    A. "Video is the #1 form of media used in content strategy, overtaking blogs and infographics."
    ~ HubSpot

    B. "Websites with strong ‘link authority’ tend to rank well in voice search. In fact, the average Domain Rating of a Google Home result is 76.8."
    ~ Backlinko

    C. Reciprocal links will boost your organic rankings, over time, and more is better within the guidelines of relevant linking. In other words, if your website is a bakery, you won't get much, or you may be demoted, by having a website selling shoes trade links with you. But, is that show business is a neighborhood store down the street from you, then you will be okay most likely since it's under "local business" link exchange.

Summary

Yes, I do think SEO is here to stay. The fact that it takes content and inbound links to determine your organic ranking in search results, outside of local business listings, means there is SEO sweat equity that makes the difference.

Sure, some day it could come to the fact of automating the posting of your content into other websites to make inbound links. But, that is already being done today with not much success. Try it yourself, automate the posting of your blog or posting on twitter. Does it garner as much reading as a post you made manually? I have done that testing numerous times, and manually works better.

The caveat, if you have thousands of people following you already or reading your posts every day, the automation of making those posts will not decrease the readership or viewing.

~ Steu Mann