SEO, Search Engine Optimization, is a way to write content, format web pages, and optimize your website architecture so that more organic search results - connecting to your website - are displayed, on the first page of search results, when people are searching using terms related to your products and/or services.
"Only 5.7% of pages will rank in the top 10 search results, on the first page of search resutls, within a year of publication."
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While Google is constantly updating its algorithms, that define and sort data from web pages, what is the measurement of who will be at the top of search results?
The obvious answer is those who buy an ad. in Google. But the ads are not organic results. Google must keep the playing field level to all. That is the best feature of organic results.
There are only, as of today, 10 spots for organic listings it on each search page.
Competing for those 10 organic spots means anyone website can achieve them, when you calibrated to meet the requirements that place you there.
What are the requirements?
Want some fresh ideas to boost your SEO project?
Google has done a great job of local business marketing tools.
It's much easier today to get displayed on the map of local businesses than it was even five years ago.
National SEO is a whole different animal.
If your target audience is local, national, or both, your business will have competition. SEO is the tuning fork that sets some business further ahead of the herd, which makes it seem unlikely that SEO will ever go away.
Lastly, why does google provide the time and money to provide the Google Search Console if SEO is going away? There you will find tools to optimize your content, and, again, those tools assist the website owner to format content and pages in the ongoing effort to achieve improved organic rankings.
Our expertise will reduce your learning curve in your SEO project.
Over 90% of websites never receive any organic search listings displays in Google search results because they fail on quality content and little to zero inbound links to their site.
A few years ago "Google My Business" began, then Bing followed along. But, without that program, there would be no local business listing because local businesses are so small they don't spend money on the website work that needs to be done to achieve organic search results. The local business map done by Google is pulling most of the data, though complex algorithms to determine local business.
Keep in mind that Google does use RankBrain, an artificial intelligence system, which is the "third most important signal" contributing to the result of a search query, according to Search Engine Watch. The other two are content and link pointing back to your site.
"62% of Gen Z and Millennial consumers want visual search more than any other new technology."
Millennials, were born between 1981 and 1996. They are currently between 24-39 years old (72.1 million in the U.S.)
Gen Z: Gen Z is the newest generation to be named and were born between 1996 and 2015. They are currently between 5-24 years old (nearly 68 million in U.S.)
Search Engine Watch is reporting that high-quality content and link building, reciprocal link sharing and/or inbound marketing links, are the two most important signals used by Google to rank your website for search.
Again, professional businesses and business serious about staying in business will spend the time and money to build that content. Many smaller businesses will use social media, such as Facebook, for their website page.
Several strategies contribute to higher organic rankings.
B. "Websites with strong ‘link authority’ tend to rank well in voice search. In fact, the average Domain Rating of a Google Home result is 76.8."
C. Reciprocal links will boost your organic rankings, over time, and more is better within the guidelines of relevant linking. In other words, if your website is a bakery, you won't get much, or you may be demoted, by having a website selling shoes trade links with you. But, is that show business is a neighborhood store down the street from you, then you will be okay most likely since it's under "local business" link exchange.
Yes, I do think SEO is here to stay. The fact that it takes content and inbound links to determine your organic ranking in search results, outside of local business listings, means there is SEO sweat equity that makes the difference.
Sure, some day it could come to the fact of automating the posting of your content into other websites to make inbound links. But, that is already being done today with not much success. Try it yourself, automate the posting of your blog or posting on twitter. Does it garner as much reading as a post you made manually? I have done that testing numerous times, and manually works better.
The caveat, if you have thousands of people following you already or reading your posts every day, the automation of making those posts will not decrease the readership or viewing.
~ Steu Mann