We already know that Google dominates all searches done on the internet. It makes sense to us our their tools to help format your website content. This is what the term is Google certified date refers to: using Google developer methods to format your website data - verbiage and images.
Structured data is the first step. It will pay big dividends in your search results when you employ structured data in your website content.
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At Schema you will find the format guidelines for how to use structured data.
For example, every business can use the "organization" snippet to identify thier organization.
If you are selling a product, then use the product snippet on your web page. This is an example is a data snippet for a product for your reference.
When you customize the snippet be sure to leave the architecture as is. Don't delete any of the existing properties.
Here are some important do’s and don’ts.