One aspect of every online business is marketing.
Marketing takes work and it takes media. Where are you spending your dollars? Where are you receving the biggest retuen on your marketing budget?
Maybe you are taking a shortcut and just buying online ads?
Or, you are taking a sustained view and build permanent media?
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Being successful with your digital marketing relies on your understanding the necessary components of these three silos. Are you using them correctly?
Web sites are the great equalizer. A site can make a small company look global and professional. Conversely, a site can also make a global company hard to find and hard to navigate. Over the years I have found that all sites fall into one of two categories: hobby or business. You’d be surprised at the businesses who run their web sites like a hobby. But, on the other hand, you’d be amazed at those upstart and “home based” efforts that have first class business sites.
According to the Stanford Persuasive Technology Lab, almost half of the online consumers they interviewed stated the website design is the number one criterion for discerning the credibility of the company.
In other words, the foundation of your online marketing success is based on a professional web site. Your website design instantly creates a good reputation of your business, or a bad reputation for your business - there is no gray area in this fact.
Our expertise will reduce your learning curve in your website project.
Managing your online reputation requires a comprehensive approach. As you evolve and expand your online presence, mature your website owner strategy, you will find new methods to juice these silos. Be sure to begin collecting testimonials showing positive feedback.
All of the media and content you distribute must ne done with SEO. Take the time to learn the SEO techniques of the silo.
For example, if you are doing videos and post them on YouTube but don't SEO your YT channel, then you will miss streams of exposure and people looking for your products and services.
We provide a written review detailing your internet marketing status.
Website media includes the content that you publish in marketing channels to create inbound links.
In the first phase you are showcase your products and services to create website traffic, that is hopefully your target audience. You are also working on an approach to successfully convert website visitors become a subscriber or a buyer.
The media in this first phase is geared to creating organic search results to show links to your website in Google search results.
"Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide.
As you have the time and money you will create more long term media strategies.
One of these strategies is consistently creating and publish videos about your products and services. Or, writing articles that are geared to be information and educational to your website visitors.
The essential ingredient of website content is solving problems for your readers. In an advertisement you can entice them to come over and visit or call you. On a website, the best techniques if providing education so when the reader leaves, they have gained practical knowledge and/or learned a valuable about your business.
"54% of social browsers use social media to research products. ~ GlobalWebIndex
When you are sustaining your channels you are accomplishing three important tasks.
If you are going to publish two videos a month, then keep doing that. But, publishing four in one month and then zero the next month and then one video in the third month, will not build much credibility with the AI.
Creating quality inbound links is essential to the growth of your website visitor traffic and also to build our reputation in the AI of Google search bots.
Nothing complicated about building inbound links. The effort requires that you place links to your website in content of other website and Platforms.
These are five examples of quality inbound links.
Building inbound links have been, and will remain, an important technique to fortify the organic listings you have in search results.
There is no end in sight for expanding the silos that accomplish your digital marketing.
As you increase your expansion of media, channel content, and inbound links you will find that your organic results become embedded in the search results. As well, you will see your website gain a monetary value.
~ Steu Mann