Your marketing campaing is your invitation to the world to explore your products and services.
Build power campaigns with permanent media that showcase your services and solve issues of your potential customers.
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Without a coordinated plan you lose the power of potential. Here is an example, you want to have a list of people who will receive your newsletter via email. But, your web site or blog offers no opportunity to your visitors to connect with you in that way. It is up to you to provide a method for a visitor to sign up or “opt-in” to your communications.
An easy fix is adding a subscribe button to your web pages, or a link, that can be clicked to open a form. That form allows people to provide their name and email address - an “opt-in” - to receive your information.
There are so many tools and techniques out on the web today.
Answer these questions to get organized:
Who is my target audience?
Where are those folks on the web?
What media can I distribute to connect with them?
Let us assist you to imporve your marketing project.
Search engines are a free and direct method where people can find you. Don’t forget, there are billions of web sites and blogs and the search engines have no cares about who shows up first in any search engine result. This leaves it to you to improve your visibility. Otherwise, your site is a boat adrift in the sea of search engine data.
Learning more about this process, search engine optimization (SEO), takes time. It is not something you will digest and put into action in a week or month. SEO processes are always changing to keep results authentic and to help clean up the web from dubious efforts at faking high interest sites.
Begin by researching the words and/or phrases that people will use in the search engine to find your products and services. When you know thos, you can use them in your website content to fortify your marketing and permanent media.
Our expertise will reduce your learning curve in your SEO project.
Every website owner wants to build organic search results and convert website visitors. Honing your content creation and content marketing skills are fundamental to establishing and expanding your sphere of influence.
First, determine your landing page. Where is it that you want your visitors to land first? What will you use to move them to the next content in your marketing strategy?
Once they are in that key content, how many people exit that page without doing anything? Or, how many visitors select one or more of your CTAs (Call To Action) in that page? What CTA work better?
The answer to those questions are in the data of your analytics software.
Another perspective is using different approaches of what content gets a person to visit your site. For example, you are sending out an email to a list you purchased, or a list of your subscribers.
Divide the list into two batches. In one group send and email with a specific subject in the email. In the second group use another specific line of text on the subject of the email. This is known as the A/B approach. Which subject draws more people to open the email? Which subject line created more people to click a link in the email? That answer will come from your email analytics program.
We will help you understand the analytics of your website traffic.
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For years' website owners have given away something in the hope of garnering more people who are in their target audience. Four notable benefits of this strategy include increasing website traffic, grow your email list, boost your social media following, and generate targeted leads.
Three Steps Of Give Away Strategy
The first 15 days of every month promote the giveaway for the following month. Use a popup box that is visible and one that display by pressing a button that says "Enter Free Give Away". The popup window has details and image of the giveaway product.
Run the contest for six or seven months.
List the current winner(s) on your website.
Above is an inline form.
I look forward to hearning from you.
~ Steu Mann