Every website owners always assume they own their website, but this is not true.
There are key questions you must answer to know if you are owning your website or renting it.
Most online businesses jut want a website that it on 7/24 and either showcasing their products/services and/or selling their products or services.
More importantly is the longevity of your website. Are you pouring money and sweat equity into content and a website location you don't even own?
Let's find out.
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Your website platform is a big choice because that is the software used to build your site.
You can accomplish this, two ways.
A. Buy software and build a website.
B. Buy space on an existing platform and use their tools to build content.
When you buy the software and build your content using your tools, then publish that content to a website hosting service you select, this is total freedom and total ownership. You can take that content and website wherever you want to go.
When you us an existing platform and build your content with those tools, you are renting that space. You cannot take your website where you want to go. Even worse, if you have a store, you are paying them to sell your goods.
Our expertise will reduce your learning curve in your inbound marketing link project.
Effective online marketing requires that you have a hub and use external channels to announce your service.
Smaller business tend to use Facebook as a website. Or the yellow pages website as their online business presence.
They cannot justify in their budget, something permanent, because build your own website does cost more.
Mistakenly, those folks thing that using Facebook for this online business presence is an advantage. But, in reality, Facebook is just another search engine like Google or YouTube.
The business owner who wants a long term website to sustain their business presence will always choose owning their website became it offers a more professional presentation to potential customers.
Using social media, or another website, to act as the front door of your online business presence will drain your marketing dollars, and leave you with no online business presence.
Use a maketing review to build a better website with onine marketing success
Website platforms, aka website builder, are numerous and the features and prices have different ranges. Here are a few of those businesses: Wix, Weebly, Squarespace , Webnode, Duda, Jimdo, Shopify, Google, WordPress, stei123, goDaddy, one, webs, and homestead.
When I talk about owning your website, I am talking about, you have in your possession the native files (html, PHP, asp) that are the architecture of your website, and that you can deliver those files to any website host company to publish your website on the internet.
CMS - Content Management System You do not own the CMS if you are using one. For example, Wordpress is a CMS. Most website hosting services provide Wordpress that can be used freely.
Web Design The design and format of your page are owned by you when you are building a website. If you do the design work yourself, or pay someone to do it, in either case you own it.
Domain Name Domains are registered with ICANN. Technically, you own your domain, and pay an annual registration fee for it.
Database(s) You own the database that is populated with content you placed there or that your website placed in the databases as it processes website functions.
Today these are called channels, but that name is shifting to website publishers, because that is what these folks do - they publish content.
Who are they? Some of them are Facebook, Slack, Blogger, Tumblr, Twitter, Parler, and others. Another channel is industry specific like Angies List.
The most popular I think is Facebook, which is really a giant search engine, but geared to people instead of organic business listing such as in Google.
The appeal to business in Facebook is low cost to have a page there. There are no website design costs and its not possible to install and app or business processes.
If you are looking to create a presence for your business, and have a community you are involved with, like a church or social group, then Facebook would give you instant traction since you can early connect with those folks using Facebook tags and your networking with friends.
Do you own your account in one of these channels or publishers. No, there is no ownership.
When you compare the money spent to gain more visibility in one of these channels using paid advertising versus, over time, you will pay more in advertising to gain visibility.
Keep in mind that Facebook advertising is based on views not clicks. You pay for how many people see your ad, not the number of times someone actually clicked your ad. I prefer the click model. On the internet, there is so much visual stimulus, I only click what I am really interested to see
"Around seven-in-ten U.S. adults (69%) use Facebook, according to a survey conducted in early 2019. That’s unchanged since April 2016, but up from 54% of adults in August 2012."
If you have any questions, let me know.
~ Steu Mann