The process of developing content, developing media, and sustaining the system to distribute that content and media is known as content publishing.
This makes every business website a content publisher. Not a publishing company, but a content publisher.
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The effort to develop content and media, including how that material is displayed and distributed, is referred to as content marketing.
This is big. A successful website is publishing content using to continue marketing.
This effort is more than just buying an online ad in Google. You already know that ads disappear when ad funds are stopped.
On the other hand, the material you have published will remain forever.
Benefits of content publishing and content marketing include the following: